BACKforty

founder

 
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This Minnesota professional has a history of turning small business into big business and connecting the brains of the Twin Cities community. With roles in several businesses as both an advisor and investor,  co-founding a non-profit called Minneapolis HOPE, and proof of his incredible ability to grow an organization – it isn’t hard to believe that he has a knack for initiating and maintaining great relationships and great business. Aaron made his first major break-through at an office products distributor when he broke the first three years sales record that had been in place longer than he had been alive. Then, at age 29 he became Vice President of Sales leading the company into more profit and took a mediocre office furnishings division from bland to booming in 2 short years. That’s when he was noticed and recruited to join iSpace Environments, which at the time was a medium sized office furnishings business. In 5 years, Aaron led the company to 270% growth through brand awareness, strategic planning, and an unwavering commitment to excellence. He believes that his success is about being genuine in his desire to understand his client’s business with the passion to connect and to be a resource to others.

The beginning of this journey began in the summer of 2017. Our Founder, Aaron Eggert had just turned forty years old and found himself in a bit of a predicament. As a partner in a successful office furnishings and technology firm that had grown exponentially over the past few years, he should have been on top of the world. However, it was quite the contrary. It's not like he was going through a mid-life crisis or anything, he was just missing something. So, Aaron took some time off to reflect and get to the root of what was causing this void. During his reflection it became abundantly clear how fortunate he was. He has lived a life filled with success and fantastic experiences, his wife is a complete rock star independent business owner, and they own a hobby farm with a chocolate lab (Una) along with five chickens. What's not to love about that? Then it hit him. Aaron found himself asking "What am I doing to create purpose and solidify my legacy?"

That's when BACKforty was born. It was Aaron's fortieth year of existence that he decided to share his business successes as a service to others. Then to pay homage to his rural ties, the term "back forty" is defined as an area of land that is uncultivated or undeveloped. Every person and business has a "back forty", an unrecognized and uncultivated opportunity for development.