The beginning of this journey began in the summer of 2017. Our Founder, Aaron Eggert had just turned forty years old and found himself in a bit of a predicament. As a partner in a successful office furnishings and technology firm that had grown exponentially over the past few years, he should have been on top of the world. However, it was quite the contrary. It's not like he was going through a mid-life crisis or anything, he was just missing something. So, Aaron took some time off to reflect and get to the root of what was causing this void. During his reflection it became abundantly clear how fortunate he was. He has lived a life filled with success and fantastic experiences, his wife is a complete rock star independent business owner, and they own a hobby farm with a chocolate lab (Una) along with five chickens. What's not to love about that? Then it hit him. Aaron found himself asking "What am I doing to create purpose and solidify my legacy?"
That's when BACKforty was born. It was Aaron's fortieth year of existence that he decided to share his business successes as a service to others. Then to pay homage to his rural ties, the term "back forty" is defined as an area of land that is uncultivated or undeveloped. Every person and business has a "back forty", an unrecognized and uncultivated opportunity for development.